Friday, January 29, 2016

Audiences

We should be critical about intended audiences because not everything is intended for everyone. For example, the book/movie "Fifty Shades of Grey" is not for the audience of young children. It is for the audience of 18 and older due to its content. Another example would be an advertisement for a new toy. This gears toward the audience of small children because an adult or 18 year old is not going to be interested in a toy, unless they would get it for a child.
In the first advertisement, it talks about the iPhone. The audience intended for this ad would be non-iPhone owners. It mentions that 99% of iPhone users love their iPhones. This advertisement is basically trying to convince non-iPhone users to switch over to an iPhone.
The second advertisement is for anyone that is in the market for a TV. This would mostly be adults, and the ad gears it mostly toward male adults. This is shown by the women being in the window in not so much clothing and "waving". All the men think she is waving at them, but in reality, she is controlling the TV. This shows the audience that the TV is very different and so high-tech that they would want to buy it.
The third advertisement is for the audience of adults who are looking to buy a new vehicle. This ad shows the adults that the car is so nice that the child took a very long journey just to get a ride in the vehicle. This tells the audience that it is a very comfortable vehicle even young children could enjoy.

1 comment:

  1. Michaela, you are a great writer. I really liked how you used examples to show why we should be critical about intended audiences. The ways that you described the commercial were also descriptive which could help those who have never seen those commercials, understand what they are about.

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